Research Catalog

Dangers in using market-level data for determining promotion effects

Title
Dangers in using market-level data for determining promotion effects / Dick R. Wittink, John C. Porter, and Sachin Gupta.
Author
Wittink, Dick R.
Publication
Cambridge, Mass. : Marketing Science Institute, 1993.

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Details

Additional Authors
  • Porter, John C.
  • Gupta, Sachin.
Description
40 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 93-115
Uniform Title
Report (Marketing Science Institute) ; no. 93-115.
Subject
Note
  • "Working paper."
  • "September 1993."
Bibliography (note)
  • Includes bibliographical references (p. 39-40)
OCLC
ocm29234409
Owning Institutions
Columbia University Libraries