Research Catalog
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
- Title
- Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising / Michel Tuan Pham, G. David Hughes, Joel B. Cohen.
- Author
- Pham, Michel Tuan.
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415 .M31 no.93/114-93/117 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 26 pages; 28 cm.
- Series Statement
- Report (Marketing Science Institute) ; no. 93-116
- Uniform Title
- Report (Marketing Science Institute) ; no. 93-116.
- Subject
- Note
- "Working paper."
- "September 1993."
- Bibliography (note)
- Includes bibliographical references (p. 25-6)
- OCLC
- ocm29234567
- Owning Institutions
- Columbia University Libraries