Research Catalog

Market share and ROI : a peek at some unobserved variables

Title
Market share and ROI : a peek at some unobserved variables / Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry.
Author
Ailawadi, Kusum L.
Publication
Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.

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TextRequest in advance HF5415 .M31 no.93/114-93/117Off-site

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Details

Additional Authors
  • Farris, Paul.
  • Parry, Mark E. (Mark Edward), 1957-
Description
41 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 93-117
Uniform Title
Report (Marketing Science Institute) ; no. 93-117.
Subjects
Note
  • "Technical working paper."
  • "September 1993."
Bibliography (note)
  • Includes bibliographical references (p. 40-41).
OCLC
ocm29234685
Owning Institutions
Columbia University Libraries