Research Catalog

Learning orientation, working smart, and effective selling

Title
Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, Nirmalya Kumar.
Author
Sujan, Harish, 1949-
Publication
Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.

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Details

Additional Authors
  • Weitz, Barton A.
  • Kumar, Nirmalya.
Description
32 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 93-119
Uniform Title
Report (Marketing Science Institute) ; no. 93-119.
Subject
  • Sales personnel > Training of
  • Sales management
  • Motivation research (Marketing)
Note
  • "November 1993."
  • "Working paper."
Bibliography (note)
  • Includes bibliographical references (p. 30-32).
OCLC
ocm29630392
Owning Institutions
Columbia University Libraries