Research Catalog

Like no other store-- : the Bloomingdale's legend and the revolution in American marketing

Title
Like no other store-- : the Bloomingdale's legend and the revolution in American marketing / by Marvin Traub and Tom Teicholz.
Author
Traub, Marvin.
Publication
New York : Time Books, [1993], ©1993.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5465.U6 B588 1993Off-site
TextRequest in advance HF5465.U6 B588 1993Off-site

Holdings

Details

Additional Authors
Teicholz, Tom.
Description
xvi, 428 pages, 16 unnumbered pages of plates : illustrations; 25 cm
Subjects
Note
  • Includes index.
Contents
Pt. 1. The Education of a Merchant. 1. From the Bronx to Bloomingdale's -- Pt. 2. Becoming Bloomingdale's. 2. The Way It Was. 3. The Way We Live. 4. The Way We Look -- Pt. 3. Let's Go to Bloomingdale's. 5. Selling the Store. 6. What You See. 7. The Ultimate Fantasy. 8. The Dream Factory. 9. The Ralph Lauren No One Knows. 10. Taking Bloomingdale's to the Top -- Pt. 4. Buying Bloomingdale's. 11. The Deal. 12. Life with Campeau. 13. The Price of Campeau -- Pt. 5. Bloomingdale's and Beyond. 14. Leaving Bloomingdale's. 15. A Second Career. 16. The Future of Retailing -- The Bloomingdale's Alumni Club -- Country Promotions.
ISBN
0812919637 :
LCCN
93028035
OCLC
  • 28586784
  • ocm28586784
Owning Institutions
Columbia University Libraries