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Like no other store-- : the Bloomingdale's legend and the revolution in American marketing

Title: Like no other store-- : the Bloomingdale's legend and the revolution in American marketing / by Marvin Traub and Tom Teicholz.
Author: Traub, Marvin.
Publication: New York : Time Books, [1993], ©1993.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5465.U6 B588 1993	Off-site
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5465.U6 B588 1993	Off-site

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Details

Additional Authors

Teicholz, Tom.

Description

xvi, 428 pages, 16 unnumbered pages of plates : illustrations; 25 cm

Subject

Note

Includes index.

Contents

Pt. 1. The Education of a Merchant. 1. From the Bronx to Bloomingdale's -- Pt. 2. Becoming Bloomingdale's. 2. The Way It Was. 3. The Way We Live. 4. The Way We Look -- Pt. 3. Let's Go to Bloomingdale's. 5. Selling the Store. 6. What You See. 7. The Ultimate Fantasy. 8. The Dream Factory. 9. The Ralph Lauren No One Knows. 10. Taking Bloomingdale's to the Top -- Pt. 4. Buying Bloomingdale's. 11. The Deal. 12. Life with Campeau. 13. The Price of Campeau -- Pt. 5. Bloomingdale's and Beyond. 14. Leaving Bloomingdale's. 15. A Second Career. 16. The Future of Retailing -- The Bloomingdale's Alumni Club -- Country Promotions.

ISBN

0812919637 :

LCCN

93028035

OCLC

28586784
ocm28586784

Owning Institutions

Columbia University Libraries