Research Catalog

Title

Innovating : a doer's manifesto for starting from a hunch, prototyping problems, scaling up, and learning to be productively wrong / Luis Perez-Breva ; artwork by Nick Fuhrer ; foreword by Edward Roberts.

Author

Perez-Breva, Luis,

Publication

Cambridge, MA : MIT Press, [2016]

Items in the Library & Off-site

Details

Description

xxv, 396 pages : illustrations; 24 cm

Summary

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation. In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to read this book. -- Provided by publisher.

Subject

• Creative ability in business
• Entrepreneurship
• Entscheidungsfindung
• New products
• Organisationstheorie
• Problem solving
• Problemlösen
• Technological innovations

Bibliography (note)

• Includes bibliographical references and index.

Contents

PART I, Anatomy of a Hunch: Being Productively Wrong -- Prototyping a Real World Problem -- PART II, Exploring in Foresight: Learning from Parts and People -- Interacting with Parts -- Interfacing with People -- At a Small Scale Nonlinearity is Your Ally -- A Kit to Drive Innovation Anywhere -- Operating on the Problem Through Trial and Error -- PART III, Organizing What You've Learned: Exploring Impact -- Practicing Advocacy -- Risk, Doing, Learning and Uncertainty -- Scaling Up and Organization -- Managing Innovation Continuously -- The World is your Lab: You Need a Notebook to Converse With Yourself -- Epliogue: Academic Commentary -- Bounded Rationality and Behavioral Decision Making -- Bridging with artificial intelligence -- Iterations and the induction argument -- Kits DIY and experimentation -- Kuhn versus Popper -- Learning and innovating -- No thing is new -- The nonlinear nature of innovation -- Organizational theory and computation -- Parts and Modularity -- People and teams -- Problem solving -- The Relationship among Scale, Execution, and Organization Building.

ISBN

• 9780262035354
• 0262035359
• 9780262536127
• 0262536129

LCCN

2016017241

Owning Institutions

Columbia University Libraries