Research Catalog

Coca-cola socialism : Americanization of Yugoslav culture in the sixties / Radina Vučetić ; translated by John K. Cox.

Title

Coca-cola socialism : Americanization of Yugoslav culture in the sixties / Radina Vučetić ; translated by John K. Cox.

Author

Vučetić, Radina,

Publication

Budapest ; New York : Central European University Press, 2018.
©2018

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Not available - Please for assistance.	Text	Request in advance	DR1228 .V8313 2018	Off-site

Details

Additional Authors

Cox, John K., 1964-

Description

x, 334 pages, 16 unnumbered pages of plates : illustrations; 24 cm

Summary

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.0Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina VuCetic explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia?s openness and an exaggerated depiction of its authoritarianism.

Uniform Title

Koka-kola socijalizam. English

Alternative Title

Koka-kola socijalizam.

Subject

Bibliography (note)

Includes bibliographical references and index.

Contents

Introduction -- Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life, American style -- Conclusion.

ISBN

9789633862018
9633862019
9789633862001
9633862000

LCCN

2017050566

Owning Institutions

Columbia University Libraries