Research Catalog
Research traditions in marketing
- Title
- Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
- Publication
- Boston : Kluwer Academic Publishers, [1994], ©1994.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .R444 1994 | Off-site |
Holdings
Details
- Additional Authors
- Description
- xxii, 442 pages : illustrations; 24 cm.
- Series Statement
- International series in quantitative marketing
- Uniform Title
- International series in quantitative marketing.
- Subjects
- Note
- Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Foreword: Divergence: A Source of Creative Thinking / Alain Bultez -- Preface: The Conference and the Genesis of this Book / Gilles Laurent, Gary L. Lilien and Bernard Pras -- 1. Marketing Models: Past, Present and Future / Gary L. Lilien -- 2. Marketing Science's Pilgrimage to the Ivory Tower / Hermann Simon -- 3. Theory or Well-Based Results: Which Comes First? / A. S. C. Ehrenberg -- 4. Diagnosing Competition: Developments and Findings / Peter S. H. Leeflang and Dick R. Wittink -- 5. Productivity Versus Relative Efficiency in Marketing: Past and Future? / Leonard J. Parsons -- 6. Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity / Albert C. Bemmaor -- 7. Research on Modeling Industrial Markets / Maryse J. Brand and Peter S. H. Leeflang -- 8. Scholarly Traditions and European Roots of American Consumer Research / Harold H. Kassarjian -- 9. Cross-National Consumer Research Traditions / Susan P. Douglas, Maureen A. Morrin and C. Samuel Craig.
- 10. The Markets-as-Networks Tradition in Sweden / Jan Johanson and Lars-Gunnar Mattsson -- 11. Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches / K. E. Kristian Moller -- 12. The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History / Franck Cochoy -- 13. Metaphor at Work / Christophe Van den Bulte.
- ISBN
- 0792393880 (acid-free paper)
- LCCN
- 93014432
- OCLC
- 28378425
- ocm28378425
- Owning Institutions
- Columbia University Libraries