Research Catalog
Communicating change : how to win employee support for new business directions
- Title
- Communicating change : how to win employee support for new business directions / T.J. and Sandar Larkin.
- Author
- Larkin, TJ.
- Publication
- New York : McGraw-Hill, [1994], ©1994.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5549.5.C6 T15 1994 | Off-site |
Holdings
Details
- Additional Authors
- Larkin, Sandar.
- Description
- xiii, 252 pages : illustrations; 23 cm
- Summary
- Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress.
- The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work.
- This is not a theoretical book. it's advice from the trenches. Packed with checklists, sample communications, diagrams, surveys, step-by-step guidance. This book evaluates the real-life communication successes and failures experienced by many multinational corporations including: General Motors, Polaroid, Xerox, Hewlett-Packard, British Telecom, GE, and IBM.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. Target Supervisors -- 2. Don't Go Directly to the Front Line -- 3. Don't Trickle Down through Middle Management -- 4. Middle Managers: Improving Their Communication -- 5. Communicating Customer Service -- 6. Communicating New Technology -- 7. Communicating a Downsizing -- 8. Communication Training Is Not the Answer -- 9. Making Supervisors Number One Priority -- 10. If It's Not Face-to-Face, It's Not Communication -- 11. Video -- 12. Briefing Meetings -- 13. Company Newspaper -- 14. Suggestion Schemes -- 15. Employee Attitude Surveys -- 16. Putting Your Communication to the Test -- 17. Your Employees Don't Care About the Company -- 18. Communicating Quality: Better or Worse Than Competitor's -- 19. Communicating Quality: Looking In-House -- 20. Communicating Customer Service Performance -- 21. Stop Communicating Values -- 22. If You're the Boss, Communicate Performance -- 23. How to Communicate When Everything Is Uncertain.
- ISBN
- 0070364524 :
- LCCN
- 93029248
- OCLC
- ocm28889260
- Owning Institutions
- Columbia University Libraries