Research Catalog

Title

Communicating change : how to win employee support for new business directions / T.J. and Sandar Larkin.

Author

Larkin, TJ.

Publication

New York : McGraw-Hill, [1994], ©1994.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Larkin, Sandar.

Description

xiii, 252 pages : illustrations; 23 cm

Summary

• Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress.
• The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work.
• This is not a theoretical book. it's advice from the trenches. Packed with checklists, sample communications, diagrams, surveys, step-by-step guidance. This book evaluates the real-life communication successes and failures experienced by many multinational corporations including: General Motors, Polaroid, Xerox, Hewlett-Packard, British Telecom, GE, and IBM.

Subjects

• Industrial relations
• Communication in personnel management
• Organizational change

Bibliography (note)

• Includes bibliographical references and index.

Contents

1. Target Supervisors -- 2. Don't Go Directly to the Front Line -- 3. Don't Trickle Down through Middle Management -- 4. Middle Managers: Improving Their Communication -- 5. Communicating Customer Service -- 6. Communicating New Technology -- 7. Communicating a Downsizing -- 8. Communication Training Is Not the Answer -- 9. Making Supervisors Number One Priority -- 10. If It's Not Face-to-Face, It's Not Communication -- 11. Video -- 12. Briefing Meetings -- 13. Company Newspaper -- 14. Suggestion Schemes -- 15. Employee Attitude Surveys -- 16. Putting Your Communication to the Test -- 17. Your Employees Don't Care About the Company -- 18. Communicating Quality: Better or Worse Than Competitor's -- 19. Communicating Quality: Looking In-House -- 20. Communicating Customer Service Performance -- 21. Stop Communicating Values -- 22. If You're the Boss, Communicate Performance -- 23. How to Communicate When Everything Is Uncertain.

ISBN

0070364524 :

LCCN

93029248

OCLC

ocm28889260

Owning Institutions

Columbia University Libraries