Research Catalog

소비자 심리 와 광고 PR 마케팅 = Consumer psychology in advertising, public relations, and marketing

Title
  • 소비자 심리 와 광고 PR 마케팅 = Consumer psychology in advertising, public relations, and marketing / 이 병관 [and ten others] 공저.
  • Sobija simni wa kwanggo PR mak'et'ing = Consumer psychology in advertising, public relations, and marketing / Yi Pyŏng-gwan [and then others] kongjŏ.
Publication
  • 서울 특별시 : 학지사, 2020.
  • Sŏul T'ŭkpyŏlsi : Hakchisa, 2020.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415.32 .S562 2020Off-site

Holdings

Details

Additional Authors
  • 이 병관.
  • Yi, Pyŏng-gwan.
Description
356 pages : color illustrations; 24 cm
Series Statement
  • 광고 지성 총서 ; 04
  • Kwanggo chisŏng ch'ongsŏ ; 04
Alternative Title
Consumer psychology in advertising, public relations, and marketing
Subject
  • Consumers > Psychology
  • Advertising > Psychological aspects
  • Marketing > Psychological aspects
  • Publicité > Aspect psychologique
  • Marketing > Aspect psychologique
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9788999720048
  • 8999720047
OCLC
  • on1147706270
  • 1147706270
  • SCSB-14406848
Owning Institutions
Columbia University Libraries