Research Catalog
Industrial products : a guide to the international marketing economics model
- Title
- Industrial products : a guide to the international marketing economics model / Hans Jansson.
- Author
- Jansson, Hans.
- Publication
- New York : International Business Press, 1993.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF1416 .J36 1993 | Off-site |
Holdings
Details
- Description
- xv, 229 pages : :bill.; 23 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 211-217) and index.
- Contents
- Ch. 1. The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countries -- Ch. 2. Methodology -- Ch. 3. The Institutional Framework -- Ch. 4. Industrial Marketing Strategies -- Ch. 5. Linkage Strategies -- Ch. 6. Competitive Strategies -- Ch. 7. Marketing of Projects -- Ch. 8. Implications for Industrial Marketing Management.
- ISBN
- 1560244259 (alk. paper)
- 1560244267 (pbk. : alk. paper)
- LCCN
- 93015578
- OCLC
- 502424505
- ocn502424505
- Owning Institutions
- Columbia University Libraries