Research Catalog
문화 예술 마케팅 커뮤니케이션 전략 = Marketing communication strategies for culture and arts /
- Title
- 문화 예술 마케팅 커뮤니케이션 전략 = Marketing communication strategies for culture and arts / 김 병희 저.
- Munhwa yesul mak\u0027et\u0027ing k\u0027ŏmyunik\u0027eisyŏn chŏllyak = Marketing communication strategies for culture and arts / Kim Pyŏng-hŭi chŏ.
- Author
- Kim, Pyŏng-hŭi, 1964-
- Publication
- Sŏul T\u0027ukpyŏlsi : Hakchisa, 2020.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9999.C9473 K6567 2020 | Off-site |
Holdings
Details
- Description
- 445 pages : illustrations; 24 cm
- Alternative Title
- Marketing communication strategies for culture and arts
- Subject
- Arts > Korea (South) > Marketing
- Arts > Marketing
- Arts > Public relations > Korea (South)
- Cultural industries > Korea (South) > Marketing
- Cultural industries > Public relations > Korea (South)
- Korea (South)
- Mass media and publicity > Korea (South)
- Mass media and publicity
- Performing arts > Korea (South) > Marketing
- Performing arts > Marketing
- Bibliography (note)
- Includes bibliographical references (pages 423-438) and index.
- ISBN
- 9788999720710
- 8999720713
- Owning Institutions
- Columbia University Libraries