Research Catalog

Televised medicine advertising and children

Title
Televised medicine advertising and children / Thomas S. Robertson, John R. Rossiter, Terry C. Gleason.
Author
Robertson, Thomas S.
Publication
New York : Praeger, 1979.

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Details

Additional Authors
  • Rossiter, John R.
  • Gleason, Terry C.
Description
xi, 175 pages : illustrations; 24 cm
Subject
  • Advertising > Pharmaceutical industry > United States
  • Television advertising and children > United States
Note
  • Includes index.
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0030491614
LCCN
79004280
OCLC
  • 4804730
  • ocm04804730
Owning Institutions
Columbia University Libraries