Research Catalog
Word of mouth advertising : a review of the literature.
- Title
- Word of mouth advertising : a review of the literature.
- Author
- Arndt, Johan.
- Publication
- [New York] : [Advertising Research Foundation], [1967], [©1967]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5827 .A75 | Off-site |
Holdings
Details
- Additional Authors
- Advertising Research Foundation.
- Description
- vi, 88 pages; 22 cm.
- Series Statement
- An Advertising research monograph
- Uniform Title
- Advertising research monographs.
- Subject
- OCLC
- ocm00690326
- Owning Institutions
- Columbia University Libraries