Research Catalog

Title

Inc. magazine presents how to really start your own business : a step-by-step guide featuring insights and advice from the founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut, Silicon Technology, Esprit Miami / by David E. Gumpert.

Author

Gumpert, David E.

Publication

Boston, MA : Inc. Pub., [1994], ©1994.

Items in the Library & Off-site

Holdings

Details

Description

xii, 238 pages : illustrations; 24 cm

Summary

• Starting your own business represents the biggest risk and the greatest opportunity of your life. Now you can get step-by-step guidance and real-life advice in Inc.'s How to Really Start Your Own Business.
• You'll learn where the best new-business ideas really come from, two essential techniques for determining if customers like your idea, when your business idea is most vulnerable to being ripped off...and what you can do to protect it, the most reliable method for calculating how much money you'll need to get started, and the most underrated - and most easily available - sources of start-up money.

Alternative Title

How to really start your own business.

Subjects

• New business enterprises > Finance
• New business enterprises > Planning

Note

• Includes index.

Contents

Introduction: Reality Therapy for Entrepreneurs -- 1. The New World of Start-Up Businesses -- 2. The Idea -- 3. Testing the Idea -- 4. Protecting the Idea -- 5. The Right People -- 6. Structuring the Business -- 7. Your Cash Flow -- 8. Finding the Money -- 9. The Best Business Plan for You -- 10. Starting Out on the Right Foot -- 11. Looking Ahead.

ISBN

1880394138 (pbk.)

LCCN

91072604

OCLC

ocm31150799

Owning Institutions

Columbia University Libraries