Research Catalog

European casebook on managing industrial and business-to-business marketing

Title
European casebook on managing industrial and business-to-business marketing / edited by Per V. Jenster.
Publication
New York : Prentice Hall, 1994.

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TextRequest in advance HF5415.1263 .E94 1994Off-site

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Details

Additional Authors
  • Jenster, Per V.
  • IMD International (Institute)
Description
xxvii, 444 pages : illustrations; 24 cm.
Series Statement
European casebook series on management
Uniform Title
European casebook series in management.
Subject
Note
  • "The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley.
Bibliography (note)
  • Includes bibliographical references.
ISBN
0130971480 :
LCCN
94029720
OCLC
  • 30913199
  • ocm30913199
Owning Institutions
Columbia University Libraries