Research Catalog

Branding in action : cases and strategies for profitable brand management

Title
Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
Author
Hankinson, Graham, 1947-
Publication
London ; New York : McGraw-Hill Book Co., [1993], ©1993.

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Details

Additional Authors
Cowking, Philippa, 1947-
Description
xiv, 226 pages : illustrations; 23 cm.
Series Statement
The McGraw-Hill marketing for professionals
Uniform Title
McGraw-Hill marketing for professionals.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0077078128 :
LCCN
93026441
OCLC
  • 28376955
  • ocm28376955
Owning Institutions
Columbia University Libraries