Research Catalog

Competing through services : strategy and implementation : cases and text

Title
Competing through services : strategy and implementation : cases and text / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff.
Author
Vandermerwe, Sandra.
Publication
New York : Prentice Hall, 1994.

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TextRequest in advance HD9980.5 .V36 1994gOff-site

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Details

Additional Authors
  • Lovelock, Christopher H.
  • Taishoff, Marika Natasha, 1955-
Description
xxviii, 452 pages : illustrations; 24 cm.
Series Statement
European casebook series in management
Uniform Title
European casebook series in management.
Subject
  • Service industries > Case studies
  • Competition > Case studies
  • Competition, International > Case studies
  • Industrial management > Case studies
ISBN
0130971308 (pbk.) :
LCCN
95120767
OCLC
ocm30439184
Owning Institutions
Columbia University Libraries