Research Catalog
How expansion advertising affects brand usage frequency : a programmatic evaluation
- Title
- How expansion advertising affects brand usage frequency : a programmatic evaluation / Brian Wansink and Michael L. Ray.
- Author
- Wansink, Brian.
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.93/124-93/126 | Off-site |
Holdings
Details
- Additional Authors
- Ray, Michael L.
- Description
- 66 pages : illustrations; 28 cm.
- Series Statement
- Report ; no. 93-126
- Uniform Title
- Report (Marketing Science Institute) ; no. 93-126.
- Subjects
- Note
- "Working paper."
- "December 1993."
- Bibliography (note)
- Includes bibliographical references (p. 63-66).
- OCLC
- ocm29837886
- Owning Institutions
- Columbia University Libraries