Research Catalog

A dynamic model for decisions about quality, quality claims, advertising expenditures and price

Title
A dynamic model for decisions about quality, quality claims, advertising expenditures and price / Praveel K. Kopalle.
Author
Kopalle, Praveen K.
Publication
1992.

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Details

Description
viii, 279 leaves.
Note
  • Department: Business.
Thesis (note)
  • Thesis (Ph. D.)--Columbia University, 1992.
Bibliography (note)
  • Includes bibliographical references (leaves 259-268).
Reproduction (note)
  • Microfilm.
OCLC
  • 503357660
  • ocn503357660
  • SCSB-3200147
Owning Institutions
Columbia University Libraries