Research Catalog

Influence : the psychology of persuasion

Title
Influence : the psychology of persuasion / Robert B.Cialdini.
Author
Cialdini, Robert B.
Publication
New York : Morrow, [1993], ©1993.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance BF774 .C53 1993Off-site

Details

Description
xiv, 320 pages : illustrations; 24 cm
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 293-309) and index.
Contents
1. Weapons of Influence -- 2. Reciprocation: The Old Give and Take. . . and Take -- 3. Commitment and Consistency: Hobgoblins of the Mind -- 4. Social Proof: Truths Are Us -- 5. Liking: The Friendly Thief -- 6. Authority: Directed Deference -- 7. Scarcity: The Rule of the Few -- Epilogue: Instant Influence: Primitive Consent for an Automatic Age.
ISBN
0688128165 (alk. paper) :
LCCN
93002549
OCLC
  • 28336412
  • ocm28336412
Owning Institutions
Columbia University Libraries