Research Catalog

Герои и красавици в рекламата

Title
  • Герои и красавици в рекламата / Христо Кафтанджиев.
  • Geroi i krasavit︠s︡i v reklamata / Khristo Kaftandzhiev.
Author
  • Кафтанджиев, Христо
  • Kaftandzhiev, Khristo
Publication
  • София : Университетско издателство "Св. Климент Охридски", 2020.
  • Sofii︠a︡ : Universitetsko izdatelstvo "Sv. Kliment Okhridski", 2020.

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Details

Description
231 pages : illustrations; 24 cm
Alternative Title
Heroes and beauties in advertising : (heroic marketing narratives)
Subject
  • Advertising characters
  • Advertising campaigns
  • Marketing
  • Narration (Rhetoric)
  • Myth in mass media
  • Personnages publicitaires
  • Campagnes publicitaires
  • Narration
  • Mythe dans les médias
  • advertising campaigns
  • marketing
Bibliography (note)
  • Includes bibliographical references (pages 216-218).
ISBN
  • 9789540750224
  • 9540750229
LCCN
2021368104
OCLC
  • on1260173622
  • 1260173622
Owning Institutions
Columbia University Libraries