Research Catalog
Sales and revenue generation in sport business
- Title
- Sales and revenue generation in sport business / David J. Shonk, James F. Weiner.
- Author
- Shonk, David J., 1969-
- Publication
- Champaign, IL : Human Kinetics, [2022]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | GV716 .S478 2022 | Off-site |
Holdings
Details
- Additional Authors
- Weiner, James F., 1988-
- Description
- xi, 331 pages : illustrations; 28 cm
- Summary
- "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9781492594222
- 1492594229
- 9781492594239 (canceled/invalid)
- 9781492594246 (canceled/invalid)
- LCCN
- 2021031404
- 99990487405
- OCLC
- on1260693882
- 1260693882
- SCSB-14227541
- Owning Institutions
- Columbia University Libraries