Research Catalog

Sustainability marketing : a global perspective

Title
Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
Author
Belz, Frank-Martin.
Publication
Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009.

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Additional Authors
Peattie, Ken.
Description
xiv, 292 pages : illustrations; 24 cm
Summary
\u0027Sustainability Marketing\u0027 is primarily about the successful development and marketing of sustainable products and services (e.g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies).
Subject
  • Marketing
  • Sustainability
  • Marketing
  • Nachhaltigkeit
  • Soziale Verantwortung
  • Umweltbewusstsein
  • Unternehmensethik
  • Öko-Marketing
  • Nachhaltigkeit
  • Sustainability
  • duurzaamheid (sustainability)
  • consumenten
  • consumers
  • studieboeken
  • textbooks
  • Marketing (General)
  • Marketing (algemeen)
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
ISBN
  • 9780470519226
  • 0470519223
LCCN
2009005655
OCLC
  • ocn302071471
  • 302071471
Owning Institutions
Columbia University Libraries