Research Catalog
McDonald's : behind the arches
- Title
- McDonald's : behind the arches / John F. Love.
- Author
- Love, John F.
- Publication
- New York : Bantam Books, 1995.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | TX945.5.M33 L68 1995 | Off-site |
Holdings
Details
- Description
- 486 pages, 16 unnumbered pages of plates : illustrations; 24 cm
- Summary
- McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
- Subject
- Note
- Includes index.
- ISBN
- 0553347594
- LCCN
- 95011540
- OCLC
- 32242159
- ocm32242159
- Owning Institutions
- Columbia University Libraries