Research Catalog

빅 데이터 와 국가 브랜드

Title
  • 빅 데이터 와 국가 브랜드 / 차 희원, 정 정주, 이 유나.
  • Pik teit'ŏ wa kukka pŭraendŭ / Ch'a Hŭi-wŏn, Chŏng Chŏng-ju, Yi Yu-na.
Author
  • 차 희원
  • Ch'a, Hŭi-wŏn
Publication
  • 대한 민국 서울 : 커뮤니케이션 북스, 2022.
  • Taehan Min'guk Sŏul : K'ŏmyunik'eisyŏn Puksŭ, 2022.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
TextRequest in advance HD59.6.K6 C44 2022Off-site

Details

Additional Authors
  • 정 정주, 1976-
  • Chŏng, Chŏng-ju, 1976-
  • 이 유나, 1972-
  • Yi, Yu-na, 1972-
Description
xvii, 103 pages : illustrations; 19 cm.
Series Statement
  • 커뮤니케이션 이해 총서
  • K'ŏmyunik'eisyŏn ihae ch'ongsŏ
Uniform Title
  • 커뮤니케이션 이해 총서.
  • K'ŏmyunik'eisyŏn ihae ch'ongsŏ.
Subject
  • Internet in public relations > Korea (South)
  • Branding (Marketing)
  • Big data
  • Internet dans les relations publiques > Corée du Sud
  • Stratégie de marque
  • Données volumineuses
  • branding
  • Big data
  • Marketing > Data processing
  • Korea (South) > Foreign public opinion
  • Corée du Sud > Opinion publique étrangère
  • Korea (South)
Bibliography (note)
  • Includes bibliographical references.
ISBN
9791128816987
LCCN
2022463747
OCLC
  • on1351387188
  • 1351387188
  • SCSB-14624220
Owning Institutions
Columbia University Libraries