Research Catalog

Value migration : how to think several moves ahead of the competition

Title: Value migration : how to think several moves ahead of the competition / Adrian J. Slywotzky.
Author: Slywotzky, Adrian J.
Publication: Boston, Mass. : Harvard Business School Press, [1996], ©1996.

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Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HG4028.V3 S57 1996	Off-site

Description

viii, 327 pages : illustrations; 24 cm

Summary

Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines.
How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities.
Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.

Subject

Corporations > Valuation

Note

ISBN

0875846327

LCCN

95020178

OCLC

Owning Institutions

Columbia University Libraries