Research Catalog

Title

Communication & the transformation of society : a developing region's perspectives / edited by Peter Nwosu, Chuka Onwumechili, Ritchard M'Bayo ; with a foreword by Molefi Asante.

Publication

Lanham : University Press of America, 1995.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Nwosu, Peter.
• Onwumechili, Chuka.
• M'Bayo, Ritchard.

Description

viii, 464 pages; 24 cm

Alternative Title

Communication and the transformation of society

Subject

• Communication policy > Africa
• Communication planning > Africa
• Communication in community development > Africa

Bibliography (note)

• Includes bibliographical references and index.

Contents

• 1. Development Theory and Communication: An Overview / Peter O. Nwosu -- 2. Structure and Functions of the Mass Media in National Development in Africa: Some Systemic Considerations / Chuka Onwumechili and Ritchard M'Bayo -- 3. Cultural Dependency Model of Communication / Ritchard M'Bayo -- 4. Cultural Relevance and Self-Reliant Models in Communication Policy and Planning in Africa and the Developing World / Cheryl Renee Gooch -- 5. Communication Policies and the African Experience / Ritchard M'Bayo and Chuka Onwumechili -- 6. Media Policy and the Development of South Africa / P. Eric Louw -- 7. The Pan-African News Agency: A Manifestation of Development Media Theory / Mary Oling-Ottoo and Ron Jacobson -- 8. The Media in Post-Independent Namibia / Mocks Shivute -- 9. Media History and Development Role in Zimbabwe / Tendayi Kumbula -- 10. Audience Activity and Media Use in Freetown, Sierra Leone: A Uses and Effects Perspective / Donald S. Taylor --
• 11. Media Use Patterns in Nigeria / Hilary C. Ozoh -- 12. The Role of Indigenous Media in African Social Development / Njoku E. Awa -- 13. Communication Technologies for Development: The Broadcast Media / Anthony A. Olorunnisola -- 14. Towards a Pan-African Cooperation in Satellite Communication: An Analysis of the RASCOM Project / Stanford G. Mukasa -- 15. Communication Infrastructure for Development in Nigeria / A. Odasuo Alali -- 16. Development Communication and Health Campaigns in Africa / Ebenezer O. Soola -- 17. Development Communication and Health Care in Ghana / Marie Riley -- 18. The Role of the Mass Media in Increasing Egyptian Women's Medical Awareness / Samy Tayie -- 19. A Dualistic Participatory Framework for a Need-Based Approach to Development Communication: Lessons from Swaziland / Peter O. Nwosu -- 20. Model for Promoting Environmental Issues and Problems in Rural Africa / Ikechukwu Nwosu --
• 21. Development Communication Training in Africa / Jubril B. Mohammed -- 22. Search for Appropriate Methods / Peter O. Nwosu, Donald S. Taylor and Chuka Onwumechili -- 23. Epilogue: New Directions for Communication and Development / Peter O. Nwosu and Chuka Onwumechili.

ISBN

0819199613 (alk. paper)

LCCN

95013578

OCLC

• 503591763
• ocn503591763

Owning Institutions

Columbia University Libraries