Research Catalog
The menace of the corporate newspaper : fact or fiction?
- Title
- The menace of the corporate newspaper : fact or fiction? / David Pearce Demers.
- Author
- Demers, David, 1953-
- Publication
- Ames : Iowa State University Press, 1996.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | PN4888.O85 D46 1996 | Off-site |
Holdings
Details
- Description
- xii, 355 pages; 24 cm
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 327-348) and index.
- Contents
- 1. The "Problem" of the Corporate Newspaper -- 2. History of the Corporate Newspaper -- 3. Classical Theories of Organizational Structure -- 4. Social System Theory and the Mass Media -- 5. Empirical Research on Corporate Newspaper Origins -- 6. A Theory of Corporate Newspaper Origins -- 7. Testing a Theory of Corporate Newspaper Origins -- 8. Empirical Research on Corporate Newspaper Effects -- 9. A Theory of Corporate Newspaper Effects -- 10. Testing a Theory of Corporate Newspaper Effects -- 11. Is the Corporate Newspaper a Menace?
- ISBN
- 0813822696 (acid-free paper)
- LCCN
- 95041462
- OCLC
- 33244898
- ocm33244898
- Owning Institutions
- Columbia University Libraries