Research Catalog

Title

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

Author

Kotler, Philip.

Publication

Englewood Cliffs, N.J. : Prentice-Hall, [1987], ©1987.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Andreasen, Alan R., 1934-

Description

xvi, 670 pages : illustrations; 24 cm.

Series Statement

The Prentice-Hall series in marketing

Uniform Title

Prentice-Hall series in marketing.

Subjects

• Organizations, Nonprofit
• Financial Management
• Planning Techniques
• Public Relations
• Marketing of Health Services
• Case Reports
• United States
• Social Control, Formal
• Nonprofit organizations > United States > Marketing > Case studies
• Nonprofit organizations > Marketing

Genre/Form

Case Reports.

Note

• Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.

Bibliography (note)

• Includes bibliographies and indexes.

LCCN

86025538

OCLC

• 14717555
• ocm14717555

Owning Institutions

Columbia University Libraries