Research Catalog

Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey

Title
Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey / Benjamin Lipstein, James Neelankavil.
Author
Lipstein, Benjamin.
Publication
New York, N.Y. (3 East 54th St., New York 10022) : ARF, [1982], ©1982.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF6146.T42 L57 1982Off-site

Holdings

Details

Additional Authors
  • Neelankavil, James P.
  • Advertising Research Foundation.
Description
ii, 70 pages : forms; 28 cm
Alternative Title
Current television advertising copy research practices among major advertisers and advertising agencies
Subject
  • Television advertising
  • Advertising copy
  • Advertising > Research
Note
  • "September 1982."
  • Cover title: Current television advertising copy research practices among major advertisers and advertising agencies.
Bibliography (note)
  • Includes bibliographical references.
LCCN
83135601
OCLC
  • ocm09831007
  • 9831007
  • SCSB-2262938
Owning Institutions
Columbia University Libraries