Research Catalog

Dictionary of marketing and advertising

Title
Dictionary of marketing and advertising / Jerry M. Rosenberg.
Author
Rosenberg, Jerry Martin.
Publication
New York : J. Wiley, [1995], ©1995.

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Request for On-site UseRequest Scan
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TextRequest in advance HF5415 .R577 1995Off-site

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Details

Description
xii, 371 pages; 24 cm.
Series Statement
Business dictionary series
Uniform Title
Business dictionary series.
Subjects
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 0471025038 (alk. paper)
  • 047102502X (pbk.)
LCCN
94025576
OCLC
  • 30625080
  • ocm30625080
Owning Institutions
Columbia University Libraries