Research Catalog
1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.
- Title
- 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.
- Author
- AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.)
- Publication
- Chicago, IL : American Marketing Association, c1983.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Not available - Please for assistance. | Text | Use in library | HF5415.2 .A34 1983 | Off-site |
Details
- Additional Authors
- Description
- ix, 278 p. : ill.; 28 cm.
- Series Statement
- Proceedings series (American Marketing Association)
- Uniform Title
- Proceedings series (American Marketing Association)
- Alternative Title
- 1983 A.M.A. Winter Educator's Conference.
- Research methods and causal modeling in marketing.
- Subjects
- Bibliography (note)
- Includes bibliographies.
- ISBN
- 0877571627
- LCCN
- 83003713
- Owning Institutions
- Columbia University Libraries