Research Catalog

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.

Title
1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing / edited by William R. Darden, Kent B. Monroe, William R. Dillon.
Author
AMA Winter Educators' Conference (1st : 1983 : Sarasota, Fla.)
Publication
Chicago, IL : American Marketing Association, c1983.

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Details

Additional Authors
  • American Marketing Association.
  • Darden, William R., 1936-
  • Dillon, William R.
  • Monroe, Kent B.
Description
ix, 278 p. : ill.; 28 cm.
Series Statement
Proceedings series (American Marketing Association)
Uniform Title
Proceedings series (American Marketing Association)
Alternative Title
  • 1983 A.M.A. Winter Educator's Conference.
  • Research methods and causal modeling in marketing.
Subjects
Bibliography (note)
  • Includes bibliographies.
ISBN
0877571627
LCCN
83003713
Owning Institutions
Columbia University Libraries