Research Catalog
The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview
- Title
- The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview / Jane Farley Templeton.
- Author
- Templeton, Jane Farley.
- Publication
- Burr Ridge, Ill. : Irwin Professional Publishing, [1994], ©1994.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .T46 1994g | Off-site |
Holdings
Details
- Description
- xiv, 308 pages; 24 cm
- Subject
- Note
- Includes index.
- Contents
- Foreword / Robert H. Albert -- 1. Defining Focus Groups -- 2. The Focus-Group Interview: The Physical Event -- 3. The Technical Evolution -- 4. The Technical Evolution II: The Second Coming -- 5. The Theoretical Concept -- 6. The Soul of a Focus Group (or: "Events Inside the Skin") -- 7. The Interpersonal Event -- 8. Carry-On Luggage -- 9. Writing the Report -- 10. The Functional Tool -- 11. Choosing Panelists -- 12. How to Be the "Best Possible" Client and How to Be the "Best Possible" Researcher -- 13. Coping with Problem Groups -- 14. Focus on: Tomorrow -- App. A Six-Week Schedule for a Focus-Group Project -- App. B Qualitative Research Proposal for Sales & Marketing Management -- App. C Sample Screening Device for Selecting Focus-Group Panelists - Sales & Marketing Management -- App. D Discussion Guide for Sales & Marketing Management -- App. E Sample Introduction to Focus-Group Panelists -- App. F How to Score the "Buzzword" List --
- App. G Short Report Exploration of Consumer Responses to Introductory Concepts for Cocktail Mixers -- App. H Full Report.
- ISBN
- 1557385300
- OCLC
- ocm33135311
- Owning Institutions
- Columbia University Libraries