Research Catalog
Guerrilla marketing to heal the world : combining principles and profit to create the world we want
- Title
- Guerrilla marketing to heal the world : combining principles and profit to create the world we want / Jay Conrad Levinson and Shel Horowitz.
- Author
- Levinson, Jay Conrad
- Publication
- New York : Morgan James Publishing, [2016]
- ©2016
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HD60 .L48 2016g | Off-site |
Details
- Additional Authors
- Horowitz, Shel, 1956-
- Description
- xxvii, 357 pages : illustrations; 23 cm
- Summary
- Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world-- and gain the practical marketing savvy to turn your values into business success.
- Subject
- Bibliography (note)
- Includes bibliographical references (pages 329-334) and index.
- Contents
- The way of the Golden Rule. Because people matter ; Basic concepts ; Advantages of doing the right thing -- The new green, socially conscious marketing mindset. The new marketing matrix ; Abundance versus scarcity ; Building powerful alliances-- with competitors, too ; Why the abundance paradigm eliminates the need to worry about market share ; Exceptions : are there zero-sum, win-lose situations? -- Green business, green marketing. Becoming a green company ; Marketing green ; Making green sexy across all demographics and industries ; Language, greenwashing, and truth ; Three kinds of customers : are you reaching them all? -- Getting noticed in the noise and clutter : hands-on with cooperative, people-centered marketing. Advanced copyrighting ; Give people what they want ; Running a global company -- Using your business to create a better world. Marketing as social change, and social change as marketing ; Community-focused and charity/social change marketing ; Taking the concept beyond marketing : abundance and sustainability in business and in society ; Exponential thinking from three practical visionaries ; Profit by helping the world ; Impossible is a dare : business for a better world.
- ISBN
- 9781630476588
- 1630476587
- 9781630476595 (canceled/invalid)
- LCCN
- 2015907450
- OCLC
- ocn910859227
- 910859227
- SCSB-14717932
- Owning Institutions
- Columbia University Libraries