Research Catalog

Political persuasion and attitude change

Title: Political persuasion and attitude change / edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody.
Publication: Ann Arbor : University of Michigan Press, [1996], ©1996.

Filter by

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	P95.8 .P645 1996	Off-site

Additional Authors

Description

vi, 295 pages : illustrations; 24 cm

Summary

Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot.
Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves.
Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process.
This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications.

Subjects

Bibliography (note)

Contents

Ch. 1. Political Persuasion: The Birth of a Field of Study / Diana C. Mutz, Paul M. Sniderman and Richard A. Brody -- Ch. 2. The Myth of Massive Media Impact Revived: New Support for a Discredited Idea / John Zaller -- Ch. 3. News Media Impact on the Ingredients of Presidential Evaluations: A Program of Research on the Priming Hypothesis / Joanne M. Miller and Jon A. Krosnick -- Ch. 4. The Craft of Political Advertising: A Progress Report / Stephen Ansolabehere and Shanto Iyengar -- Ch. 5. It's a Matter of Interpretation / James H. Kuklinski and Norman L. Hurley -- Ch. 6. Some of the People Some of the Time: Individual Differences in Acceptance of Political Accounts / Kathleen M. McGraw and Clark Hubbard -- Ch. 7. Methodological Considerations in the Analysis of Presidential Persuasion / Lee Sigelman and Alan Rosenblatt -- Ch. 8. Creating Common Frames of Reference on Political Issues / Dennis Chong --
Ch. 9. The Candidate as Catastrophe: Latitude Theory and the Problems of Political Persuasion / Gregory Andrade Diamond and Michael D. Cobb -- Ch. 10. Persuasion in Context: The Multilevel Structure of Economic Evaluations / Jeffery J. Mondak, Diana C. Mutz and Robert Huckfeldt -- Ch. 11. Time of Vote Decision and Openness to Persuasion / Steven H. Chaffee and Rajiv Nath Rimal.

ISBN

LCCN

96010248

OCLC

ocm34283061

Owning Institutions

Columbia University Libraries