Research Catalog
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
- Title
- The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value / Dhruv Grewal, Kent B. Monroe, R. Krishnan.
- Author
- Grewal, Dhruv.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1996.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415 .M31 no.96/103-96/113 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 34 pages : illustrations; 28 cm.
- Series Statement
- Report ; no. 96-103
- Uniform Title
- Report (Marketing Science Institute) ; no. 96-103.
- Alternative Title
- Effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value
- Subjects
- Note
- "May 1996."
- Bibliography (note)
- Includes bibliographical references (p. 29-34).
- OCLC
- ocm35681882
- Owning Institutions
- Columbia University Libraries