Research Catalog

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

Title
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value / Dhruv Grewal, Kent B. Monroe, R. Krishnan.
Author
Grewal, Dhruv.
Publication
Cambridge, Mass. : Marketing Science Institute, 1996.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415 .M31 no.96/103-96/113Off-site

Holdings

Details

Additional Authors
  • Monroe, Kent B.
  • Krishnan, R. (Writer on marketing)
  • Marketing Science Institute.
Description
34 pages : illustrations; 28 cm.
Series Statement
Report ; no. 96-103
Uniform Title
Report (Marketing Science Institute) ; no. 96-103.
Alternative Title
Effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value
Subjects
Note
  • "May 1996."
Bibliography (note)
  • Includes bibliographical references (p. 29-34).
OCLC
ocm35681882
Owning Institutions
Columbia University Libraries