Research Catalog
Perceiving competitive reactions : the value of accuracy (and paranoia)
- Title
- Perceiving competitive reactions : the value of accuracy (and paranoia) / Bruce H. Clark, David B. Montgomery.
- Author
- Clark, Bruce H., 1958-
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.96/103-96/113 | Off-site |
Holdings
Details
- Additional Authors
- Montgomery, David B. (David Bruce)
- Description
- 27 pages : illustrations; 28 cm.
- Series Statement
- Report ; no. 96-104
- Uniform Title
- Report (Marketing Science Institute) ; no. 96-104.
- Subjects
- Note
- "May 1996."
- Bibliography (note)
- Includes bibliographical references (p. 25-27)
- OCLC
- ocm35666472
- Owning Institutions
- Columbia University Libraries