Research Catalog

Perceiving competitive reactions : the value of accuracy (and paranoia)

Title
Perceiving competitive reactions : the value of accuracy (and paranoia) / Bruce H. Clark, David B. Montgomery.
Author
Clark, Bruce H., 1958-
Publication
Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.

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TextRequest in advance HF5415 .M31 no.96/103-96/113Off-site

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Details

Additional Authors
Montgomery, David B. (David Bruce)
Description
27 pages : illustrations; 28 cm.
Series Statement
Report ; no. 96-104
Uniform Title
Report (Marketing Science Institute) ; no. 96-104.
Subject
  • Marketing > Decision making
  • Competition > Decision making
Note
  • "May 1996."
Bibliography (note)
  • Includes bibliographical references (p. 25-27)
OCLC
ocm35666472
Owning Institutions
Columbia University Libraries