Research Catalog
Marketing management : analysis, planning, implementation, and control
- Title
- Marketing management : analysis, planning, implementation, and control / Philip Kotler.
- Author
- Kotler, Philip.
- Publication
- Upper Saddle River, NJ : Prentice Hall, [1997], ©1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.13 .K64 1997 | Off-site |
Holdings
Details
- Description
- 1 volume (various paging) : illustrations, maps; 27 cm.
- Series Statement
- Prentice-Hall series in marketing
- Uniform Title
- Prentice-Hall series in marketing.
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- ISBN
- 0132435101 (case)
- LCCN
- 96001649
- OCLC
- ocm34243516
- Owning Institutions
- Columbia University Libraries