Research Catalog

Design and corporate success

Title
Design and corporate success / Clive Rassam.
Author
Rassam, Clive.
Publication
Aldershot, England ; Brookfield, Vt., USA : Design Council/Gower, [1995], ©1995.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance TS171 .R37 1995Off-site

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Details

Description
x, 173 pages : illustrations; 24 cm
Subject
Industrial design
Bibliography (note)
  • Includes bibliographical references (p. 163-164) and index.
Contents
1. Who needs design? -- 2. Design and financial success -- 3. Managing product design -- 4. The role of industrial designers -- 5. Design in smaller companies -- 6. Design in larger companies -- 7. Corporate identity -- 8. Conclusion.
ISBN
0566075342
LCCN
94047445
OCLC
  • 31755368
  • ocm31755368
Owning Institutions
Columbia University Libraries