Research Catalog

Achieving strategic advantages in buyer-supplier relationships

Title
Achieving strategic advantages in buyer-supplier relationships / Sandy D. Jap, Barton A. Weitz.
Author
Jap, Sandy D.
Publication
Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.

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TextRequest in advance HF5415 .M31 no.96/103-96/113Off-site

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Details

Additional Authors
Weitz, Barton A.
Description
43 pages : illustrations; 28 cm.
Series Statement
Report ; no. 96-108
Uniform Title
Report (Marketing Science Institute) ; no. 96-108.
Subject
  • Industrial marketing
  • Marketing > Management
  • New products
Note
  • "Working paper."
  • "July 1996."
Bibliography (note)
  • Includes bibliographical references (p. 37-43)
OCLC
ocm35703248
Owning Institutions
Columbia University Libraries