Research Catalog
Monopoly television : MTV's quest to control the music
- Title
- Monopoly television : MTV's quest to control the music / Jack Banks.
- Author
- Banks, Jack.
- Publication
- Boulder, CO : Westview Press, 1996.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | PN1992.8.M87 B36 1996 | Off-site |
Holdings
Details
- Description
- xii, 291 pages; 24 cm.
- Summary
- In August 1981, Music Television - now popularly known as MTV - was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable.
- In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premiere music channel, MTV.
- Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.
- Series Statement
- Critical studies in communication and in the cultural industries
- Uniform Title
- Critical studies in communication and in the cultural industries.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 237-269) and index.
- Contents
- 1. Constructing Video Dreams: Music Video in a Commercial Culture -- 2. The Early Years of Music Video -- 3. The Growth of Other Video Music Program Services -- 4. Monopoly TV: A History of MTV's Anticompetitive Practices -- 5. MTV and the Globalization of Popular Culture -- 6. MTV's Corporate Intrigue and Sagging Ratings -- 7. The Record Companies' Role in Video Music Production and Distribution -- 8. Video Clip Producers and Directors -- 9. MTV as Gatekeeper and Censor -- 10. MTV, Music Video, and Creative Expression.
- ISBN
- 0813318203 (alk. paper)
- 0813318211 (pbk. : alk. paper)
- LCCN
- 96002163
- OCLC
- 34117272
- ocm34117272
- Owning Institutions
- Columbia University Libraries