Research Catalog

Advertising and communication management / Michael L. Ray.

Title
Advertising and communication management / Michael L. Ray.
Author
Ray, Michael L.
Publication
Englewood Cliffs, N.J. : Prentice-Hall, [1981], c1982.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5823 .R392Off-site

Details

Description
xiii, 514 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0130152307
LCCN
81012075
Owning Institutions
Columbia University Libraries