Research Catalog
Visual persuasion : the role of images in advertising
- Title
- Visual persuasion : the role of images in advertising / Paul Messaris.
- Author
- Messaris, Paul.
- Publication
- Thousand Oaks, Calif. : Sage Publications, [1997], ©1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5822 .M415 1997 | Off-site |
Holdings
Details
- Description
- xxii, 297 pages : illustrations; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 275-288) and index.
- Contents
- Introduction: A Theory of Images in Advertising -- Pt. 1. Image as Simulated Reality. 1. Pictures and Reality. 2. Visual Form and Style. 3. Can Pictures Bridge Cultures? -- Pt. 2. Image as Evidence. 4. Visual Truth, Visual Lies -- Pt. 3. Image as Implied Selling Proposition. 5. Editing and Montage. 6. Showing The Unspoken. Epilogue: Ethics of Visual Persuasion.
- ISBN
- 0803972458 (alk. paper)
- 0803972466 (pbk. : alk. paper)
- LCCN
- 96025184
- OCLC
- ocm34772403
- Owning Institutions
- Columbia University Libraries