Research Catalog

Industrial advertising and sales promotion (Advertising and selling industrial goods)

Title
Industrial advertising and sales promotion (Advertising and selling industrial goods) / by Vergil D. Reed ...
Author
Reed, Vergil D. (Vergil Daniel), 1896-
Publication
New York : The Ronald press company, [1936]

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1 Item

StatusFormatAccessCall NumberItem Location
TextUse in library 378.7CXO R256Off-site

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Details

Description
xii, 287 pages, 1 leaf including frontispiece, illustrations, diagrams, forms.; 22 cm
Subject
  • Advertising
  • Marketing
  • Advertising, Industrial
Note
  • Vita.
  • Published also without thesis note under title: Advertising and selling industrial goods.
Thesis (note)
  • Thesis (PH. D.)--Columbia university, 1936.
Bibliography (note)
  • Bibliography: p. 271-281.
LCCN
36018316
OCLC
  • 16384569
  • ocm16384569
  • SCSB-3465048
Owning Institutions
Columbia University Libraries