Research Catalog

Buyer attitudes and brand choice behavior.

Title
Buyer attitudes and brand choice behavior.
Author
Day, George S.
Publication
[New York], 1967 [©1968]

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2 Items

StatusFormatAccessCall NumberItem Location
TextUse in library FC68- 8575Off-site
TextRequest in advance LD1237.5D 1967 DAY Off-site

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Details

Description
xi, 274 leaves : diagrams, tables; 29 cm
Subject
  • Consumers
  • Business names
  • Marketing
Thesis (note)
  • Thesis--Columbia University.
Bibliography (note)
  • Bibliography: l. 260-274.
OCLC
  • 503174138
  • ocn503174138
  • SCSB-3472725
Owning Institutions
Columbia University Libraries