Research Catalog
An investigation into the mediating effects of socio-psychological variables between advertising stimulus and brand loyalty.
- Title
- An investigation into the mediating effects of socio-psychological variables between advertising stimulus and brand loyalty.
- Author
- Sethi, S. Prakash.
- Publication
- [New York], 1968.
Items in the Library & Off-site
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2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | FC68- 16,931 | Off-site | |
| Text | Request in advance | LD1237.5D 1968 .S431 | Off-site |
Holdings
Details
- Description
- xv, 240 leaves : tables; 29 cm
- Thesis (note)
- Thesis, Columbia University.
- Bibliography (note)
- Bibliography: l. 227-240.
- OCLC
- 36607197
- ocm36607197
- SCSB-3473420
- Owning Institutions
- Columbia University Libraries