Research Catalog
Inc. magazine presents how to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's
- Title
- Inc. magazine presents how to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's / David E. Gumpert.
- Author
- Gumpert, David E.
- Publication
- Boston, MA : Inc. Pub., [1996], ©1996.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HG4027.6 .G86 1996 | Off-site |
Holdings
Details
- Description
- viii, 236 pages : illustrations; 26 cm
- Summary
- This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
- Uniform Title
- Inc. (Boston, Mass.)
- Alternative Title
- How to really create a successful business plan
- Subjects
- Note
- Includes index.
- Contents
- 1. What Is a Business Plan and Why Should I Write One? -- 2. Previewing the Business Plan: The Best Type for You -- 3. Preparation Rules: Behind the Scenes with the Experts -- 4. Using the Executive Summary as a Guiding Light -- 5. Company Strategy: What's Your Identity? -- 6. Marketing Issues: Who Are the Buyers? -- 7. Product/Service Issues: What Are You Selling? -- 8. Sales and Promotion Issues: How Do you Sell? -- 9. Financial Issues: How Are You Doing? -- 10. Tailoring the Plan -- 11. Writing and Packaging the Plan: Coming Full Circle -- 12. Making the Plan Work for You.
- ISBN
- 1880394235
- LCCN
- 96077002
- OCLC
- ocm35561135
- Owning Institutions
- Columbia University Libraries