Research Catalog

Motivation research in advertising and marketing.

Title
Motivation research in advertising and marketing.
Author
Smith, George Horsley.
Publication
New York : McGraw-Hill, 1954.

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Description
242 pages : illustrations; 24 cm
Subject
  • Motivation (Psychology)
  • Advertising > Psychological aspects
LCCN
54011275
OCLC
ocm00245174
Owning Institutions
Columbia University Libraries