Research Catalog
Entrepreneur magazine : bringing your product to market
- Title
- Entrepreneur magazine : bringing your product to market / Don Debelak.
- Author
- Debelak, Don.
- Publication
- New York : J. Wiley, [1997], ©1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.153 .D43 1997 | Off-site |
Holdings
Details
- Additional Authors
- Debelak, Don.
- Description
- xv, 356 pages : illustrations; 25 cm.
- Summary
- In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow.
- You'll also discover how to handle some very tricky issues that are crucial to your success, including knowing when your product is market ready, creating a step-by-step product-to-market strategy, adjusting your strategy to changing market conditions, finding financial help from investors, manufacturers, and distributors, and having manufacturers pay development costs prior to licensing.
- Series Statement
- The Entrepreneur magazine small business series
- Uniform Title
- Entrepreneur (Santa Monica, Calif.)
- Entrepreneur magazine small business series.
- Alternative Title
- Bringing your product to market
- Subject
- Note
- Rev. ed. of: How to bring a product to market for less than $5,000. 1992.
- Bibliography (note)
- Includes bibliographical references (p. 337-339) and index.
- Contents
- Introduction: The Five Criteria for Success -- Ch. 1. Facing Realities: Hard Work Lies Ahead -- Ch. 2. Financing: Forget the Myths - Here's the Truth -- Ch. 3. Drop Your Paranoia: Talk about Your Product Idea! -- Ch. 4. Professionalism: Know What You're Doing -- Ch. 5. Licensing: The Preliminary Work -- Ch. 6. Distribution: Nothing Is More Important -- Ch. 7. Product Appeal: Will Customers Buy? -- Ch. 8. Manufacturing Costs: Can Your Product Make a Profit? -- Ch. 9. Inside Help: Everyone Needs Key Contacts -- Ch. 10. Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions -- Ch. 11. The First Sales Period: Proving a Product Will Sell -- Ch. 12. Evaluating Initial Sales Results - Before You Spend Big Money -- Ch. 13. Licensing: Now Is the Ideal Time -- Ch. 14. The Transitional Period: Growing Your Business -- Ch. 15. Checklists for a Smooth-Running Company -- Ch. 16. The Business Plan: Turning into an Operating Company --
- Ch. 17. Financing the Growing Business -- Appendix. Sample Patent Documents.
- ISBN
- 0471157732 (cloth : alk. paper)
- 0471157503 (pbk. : alk. paper)
- LCCN
- 96036095
- OCLC
- ocm35280649
- Owning Institutions
- Columbia University Libraries